So you will now see a sea of black cards sitting in columns that best fit your brand as you see it TODAY.

Now we want you to reimagine your brand in an IDEAL WORLD.

As you reimagine this, take the cards into the appropriate column. For example: if BUDGET CONSTRAINED was in column 5, then take it to your ideal place, which may be column 1. The cards that you move will turn yellow to highlight the desired change. Then you’ll be ready for Step 4.